Peter grew up in the Long Beach Island, jersey shore area. He has been involved in construction and remodeling most of his life. Peter has also had a strong presence in the visual arts world.
He is a graduate of The University of the Arts, Philadelphia PA, with a Bachelors Degree in Graphic Arts. He spent 20+ years as a creative director in the advertising world. Although he never stopped remodeling homes. "There is something special about transforming a space and giving it a new life that has always held his interest."
While looking for alternative building materials he discovered the world of decorative artisan concrete. Fueled with passion by the idea of being able to create customizable functional artistic pieces for everyday life. Peter set forth on a creative journey in the world of artisan concrete. The obsession of using concrete as a medium grew. Together with his building experience and artistic background HardLife Products Concrete Design Studio was born.
Our name HardLIfe derives from how we work and create.
There are may hurdles in the creative process from a conceptual idea to the creation of an object. There is no right or wrong or simple rule to follow. We learn just as much from our failures, as we do from our successes.
We create solid sustainable products out of alternative materials for different residential and commercial lifestyle applications.
Our philosophy generates from the phrase "Anything worthwhile doing is never easy" and "creating something from nothing is no easy task".
We embrace the hand-crafted nature of our products.
Also the hard work and challanges that comes with it.